The New York Times reports that Microsoft surveyed Canadian media consumers and found that the average attention span of Canadians over the age of 18 is now 8 seconds, down from 12 seconds in 2000. It is quick to point out that the average attention span of a goldfish is 9 seconds.

I am Canadian. I research creativity and write educational theories of creative pedagogy. Creative pedagogy is defined as the art and science of teaching creativity. The title of my PhD thesis is “A Concept of Critical Feeling, a basis of research for the teaching and evaluation of creativity.” I spend most of my time explaining what I mean by critical, what I mean by feeling and how I think they form creativity’s fundamental dynamic process of critical feeling.

The majority of Canadians can use a 2 second understanding of critical as a turning point and a 2 second understanding of feeling as the naming of experience and use the left over 4 seconds to consider of critical feeling as the point at which the name of an experience turns into a story of what happened. Average Canadian adults can now stop and rest. Canadian children and Canadian children-at-heart can continue to the next entry for my definition of creativity.